“Lori was instrumental in developing and producing our customer newsletters, blogs, catalogs and other marketing materials. Due to the nature of the nutritional supplement business, all of our materials had to be thoroughly researched, scientifically accurate and compliant with government standards. They also had to be interesting, informative, fun and effective selling tools. Lori made it work from both perspectives. She is a terrific writer and has a great understanding of direct marketing. Lori was a good partner in projects. She had excellent ideas and creative talent.”
—John Baldwin
Direct Marketing Strategist
Category 5 Marketing

“Having worked with Lori for several years, I can wholeheartedly say she knows her creatives, period. Not only does she have a knack for choosing the most compelling copy, she is extremely flexible and works very well in a team environment. She’s a very gifted writer.”
—Gretel Vinas
Certified Graphic Designer

“Lori has a dynamic personality, and it shows in her storytelling. She finds unique angles to present in her feature writing and always looks for a different way to enhance a story. She enjoys collaborating with the editor on the story and always delivers an exceptional product.”
—Katherine Johnson
Florida Magazine Editor

“Lori and I have worked on many, many projects together. She is one of the best writers I’ve come across, and she’s one of the easiest to work with. No prima donna attitude with her: Just a good, creative, fun environment. Lori balances her professionalism with a dry wit and an amazing sense of direction…and it’s not an easy combination to execute. Lori does it all with flair, panache and grace, and she is a total asset to anyone or any company needing an excellent creative program.”
—Walter Porras
Creative Director

“Taking complex (and let’s face it, sometimes boring) legal jargon and applying the right creative touch to make it consumer friendly is truly a specialty Lori has. Thanks to her, we were able to increase sales and decrease the confusion and misunderstanding regarding our policies. As a senior content developer for our marketing and advertising programs, Lori was always professional, extremely easy to work with, was able to take direction the first time and run with it and produced stellar catalog pages, direct mail and other internal and external collateral. She is very talented.”
—Janice Obst
Contracts Negotiator
Office Depot